Polish Tourism Organization – The US division of Polish Tourism Organization commissioned our agency to run a 10-week campaign in the Polish diaspora media in the USA. The goal of the campaign was to encourage Polish Americans to travel Poland by promoting active tourism and the Polish spa (sanatoria) offer. The campaign included a series of articles about active tourism and spa offer, which were published in several local newspapers as well as radio and tv interviews with the president of the Polish Tourism Organization Rafał Szlachta and the director of their US division Magdalena Żelazowska. The promoted website: https://www.poland.travel/en
Regions covered by advertising: Illinois, New York, New Jersey, Florida, Colorado.
Marketing Reach: 600,000 – 700,000
Media Vehicles: radio, newspapers, television, social media
Radio shows on WPNA 103.1 FM were conducted in Polish and English
Examples of the press articles in several Polish language papers from Chicago, New York, New Jersey and Colorado.