Competitive market analysis for Your product or service
Media planning and buying
The Polish-American media space is very scattered, diverse and can be confusing. None of the existing companies have their representation in all media channels and none of them has a significant market share. For an outsider who would like to create a footprint and promote to the Polish-American community, identifying and selecting the right communication media mix would be exceptionally difficult. There is no “one-stop” solution in the marketplace as there are no comprehensive resources on which to base your marketing decisions on.
So what is the solution?
It is called Ingressus, your full-service solution to identifying the right communication channels and media mix to optimize successful outcomes of your campaigns. Our staff has over 15 years of hands-on experience, knowledge and great relationships with Polish-American media in all regions of the country. We are capable of crafting the most effective combinations of channel mix for your campaigns including radio, print and TV, as well as event marketing and social media. We understand that our clients have different goals, budgets, and customers: therefore our marketing proposals are carefully crafted to meet your needs.
Creative Design and Production
Polish-American markets in the US operate through a network of businesses and organizations, which have adapted tools, customs, behaviors, and preferences familiar to the Polish or Polish-English speaking customer. The preferred method of communications among these markets is often in their own language and through media offering information in both Polish and English. An effective marketing campaign needs to have creative elements specifically designed to resonate with this market. Different age groups respond to preferred language options. The younger population is responsive to communication in both languages, while middle-aged and senior populations prefer Polish only. Delivering your message in the most approachable way through the network of familiar media will maximize your marketing outcomes.
Ingressus ensures that your message will be appealing and culturally sensitive to Polish-American clientele. We work with Polish graphic designers, certified translators, video production companies and several professional voice recording studios in Poland and in Chicago. We can provide you with the highest quality advertising products including print, video, audio, and web solutions. However, the most important aspect of our services is related to our understanding of the Polish-American customer buying behavior and preferred means of communication.
Polish-Americans love outdoor and indoor events. Hundreds of events take place throughout the United States each year and hundreds of thousands of people attend them. These events provide members of the community an important opportunity to meet and socialize in their native cultural environments. Local entertainment and community events attract people from all age groups in great numbers.
Different Polish-American organizations, clubs, churches, and associations organize very popular events including food picnics, charity balls, parades, contests, concerts, theatre plays and tournaments. Many of them are locally and nationally recognized. The most popular events including “The Taste of Polonia Festival”, “Polish Constitution Parade”, “Polish Film Festival in America”, “Pulaski Day Parade” in New York, “Little Poland Festival” in Connecticut have been part of the Polish cultural calendars for decades.
These events provide you with an opportunity to market your products and services directly to consumers. They also allow you to become more approachable and to inform and educate your potential clients about your offerings and gather important customer insights. Such events effectively complement traditional media campaigns and provide your company with strong brand recognition among community members.
Ingressus offers comprehensive event marketing, planning, and organization services in all Polish-American events in the Chicagoland area. Our services include negotiation of booth and sponsorship fees, design and production of marketing collateral such as flyers, banners and rollups, rental space agreements, kiosk arrangement, registrations and hiring temporary hosting staff.
For many Polish-Americans, English is their second language and in many cases, Polish is the only language they communicate with. Polish is their dominant language at home and very often at work. American and World news are delivered to them in their native language media outlets. Therefore, it is essential for an American marketer to create advertising of products and services that appeal to this market in their own language and communicate in a manner that is most comfortable for them.
Ingressus uses native and certified translators located in Poland and in the United States to ensure accuracy and cultural sensitivity. Our services include translation, editing, layout, and design, as well as copywriting. It seems to be simple, but successful campaigns require an understanding of the culture, common expressions and the spirit of the language.