Market Strategy

Polish-Americans represent a distinctive marketplace and need to be approached differently in your marketing plans and advertising campaigns. Their buying behaviors and spending habits differ from the general American consumer. They mainly respond to marketing “that speaks their language”. When planning marketing campaigns directed to this community, specific cultural and social factors should be considered.

Our Services

Per your requirement and marketing needs, Ingressus will prepare a competitive market analysis for your product or service. We will then provide a multi-channel marketing proposal which will meet your business goals and budget capabilities. Additionally, we can provide you with services of developing and production of your creative including print, radio commercials, TV and infomercials. Finally, we will introduce your campaigns and promotions with the most effective media vehicles targeting your future clients. Read More

Ingressus is eager to help you achieve your sales and marketing goals

Whether you are a small local Chicagoland based company or a large multi-national corporation, it is possible are that you are not taking advantage of marketing to one of the largest ethnic markets in America – “The Polish – American market”.


The Polish-American media space is very scattered, diverse and can be confusing. None of the existing companies have their representation in all media channels and none of them has a significant market share.

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For many Polish-Americans, English is their second language and in many cases, Polish is the only language they communicate with. Polish is their dominant language at home and very often at work.

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Polish-American markets in the US operate through a network of businesses and organizations, which have adapted tools, customs, behaviors and preferences familiar to the Polish or Polish-English speaking customer.

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These events provide members of the community an important opportunity to meet and socialize in their native cultural environments. Local entertainment and community events attract people from all age groups in great numbers.

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Our Clients and Partners
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