A couple of months ago, a representative from the Chicago Opera Theater reached out to our agency asking if we would be interested in cooperating with them on the promotion of an opera spectacle by Polish composer Karol Szymanowski – Król Roger (King Roger) to the Polish American community in the Chicago area.
Here is the link to the show: https://chicagooperatheater.org/season/kingroger
Our goal was to promote two performances set to take place in the prestigious Harris Theatre on November 18th and 20th. We did not have to think twice about taking on this task, as the opportunity of being part of such a one-of-a-kind event does not happen every day.
Working with a limited budget we created and implemented a short but very intense marketing plan and used many of our connections to promote this wonderful event. We arranged a mix of radio, newspaper, and social media promotions as well as a series of radio interviews with Polish singers and theater representatives. The results were great and we are very proud to take part in such a huge event.