Performance Marketing and Strategy Lead
Wiktoria Wiśniewska
Connects paid media, analytics, communication, and strategy into one clear direction.
Ingressus / Team
Wiktoria handles performance marketing and strategy at Ingressus, combining hands-on experience in Meta Ads and Google Ads with a very analytical approach to campaigns.
- Meta Ads and Google Ads
- Campaign analytics and testing
- Paid media strategy
For her, numbers are never just numbers. She always wants to know what works, why it works, and whether it actually helps the client’s business.
She asks us and clients a lot of questions. Sometimes so many that the rest of the Ingressus team is still processing question number five while Wiktoria is already on number twelve. But that attention to detail and perfectionism is exactly what makes her so valuable. She tests, analyzes, challenges assumptions, and quickly notices when something is not going in the right direction.
Her knowledge and experience are crucial to the success of our clients’ campaigns, especially when it comes to connecting paid media, analytics, communication, and strategy into one clear direction.
And there is one more Ingressus advantage: time zones. When most of us go to sleep, Wiktoria often starts working. Thanks to that, Ingressus can operate almost 24/7 (well, almost). Campaigns move faster, changes can happen overnight, and by morning there is a good chance Wiktoria already has a few new questions waiting for us.